Sailing Media Experts

Our top team of writers are highly experienced both as journalists and commentators on our sport. They are also chosen because of their flexibility in being able to tailor a job to a specific purpose – such as focusing on particular nationalities in press releases.

Our particular talent is being able to tailor our work so that it appeals to both sailing and non-sailing audiences alike. For example, when it comes to writing press releases, our background in news journalism gives us the edge in knowing how to write something that will get noticed among the pile of press releases on an editor’s desk.

You can rely on us for accuracy. The marine world can be confusing and difficult to understand for many people. It has its own language, which sometimes can be too arcane for a wider audience (a bit like the word ‘arcane’ actually…). Our skill is in talking to sailors, boatbuilders, any marine experts you care to mention, and turning their words into something that the man on the street will understand.

About Us

James Boyd and Andy Rice set up London-based consultancy Sailing Intelligence in 2004. As well as producing much of the ideas and content for clients of Sailing Intelligence, they draw on an international network of journalists, PR consultants, photographers and specialist translators to get work done quickly and effectively, wherever the job may be.

Andy Rice

Aside from being a successful yachtsman with European and National titles to his name in various types of racing boat, Andy Rice (pictured centre) started his career in yachting journalism in 1992 writing for Seahorse Magazine before moving into copywriting, specialising in the medical and pharmaceutical industry. After editing UK-based magazine Pharmaceutical Marketing, Andy decided to go back to his roots and return to the sailing and marine world, working as a journalist and copywriter for many different clients and magazines. In between his Sailing Intelligence commitments, he still manages to write regular columns for Seahorse, ShowBoats International, Yachts & Yachting and Boat International. Andy also runs a ‘how-to’ advice and information site for keen sailors, SailJuice.com.

James Boyd

James is best known as the publisher of highly respected website, The Daily Sail. This is the only subscription-based website serving the sailing world, and is well respected as the leading source of authoritative news and comment on the yacht racing scene.

Prior to launching The Daily Sail in 2002, James worked in print journalism, leaving his job as Assistant Editor of Yachting World magazine, where he worked for the best part of 10 years. He continues to write articles for specialist magazines such as Boat International, Sailing World in the US and Yachting World in the UK, as well as occasional contributions to newspapers such as the Daily Telegraph.

Our services

Here's a taste of the types of service we offer at Sailing Intelligence:

Media Consultancy

The sailing world is a complex, unstructured one. How to make sense of it? Where to get maximum value from your sponsorship package? No other company is across every part of the sport as much as Sailing Intelligence…

Event Reporting

Press Release Writing

Every month we’re on the ground, on the water, reporting on some of the biggest events in the calendar. You name it, we’ve covered it: Olympics, America’s Cup, Volvo Ocean Race. And we can cover your event too…

There are tons of press releases written every day, but how do you get noticed above the noise? By making sure your press releases are informative, accurate and entertaining. That’s where we come in…

Website & Content Creation

Advertisement Design & Copy

Promotional Literature

Brochure Design & Production

Book Authoring & Printing

Specialist Translation

We can help you set up a simple WordPress website of just a few pages, or we can get you up and running on something more complex if you really need it….

How to create the advert that’s going to capture your customer’s attention in that vital first micro-second? Good design and great words are what you need to hit the spot…

We work with some of the best designers in the business who, like us, understand what makes the sailing world tick and what is really going to grab the attention of this market…

Whatever you’ve got in mind, we can work with you from the very initial concept for your brochure, through the design, content creation and production process all the way through to the finished article…

Both James and Andy are published authors, and we’ve written books for some of our corporate clients too. It can be a bewildering and needlessly expensive business – unless you know what you’re doing. Talk to us first!

We’ve got close connections with specialist marine writers in pretty much every continent and every major language. Sailing terminology is tough in one language, even harder in another. But we’ve got you covered…

Why use us?

Our top team of writers are highly experienced both as journalists and commentators on our sport. They are also chosen because of their flexibility in being able to tailor a job to a specific purpose – such as focusing on particular nationalities in press releases.

Our particular talent is being able to tailor our work so that it appeals to both sailing and non-sailing audiences alike. For example, when it comes to writing press releases, our background in news journalism gives us the edge in knowing how to write something that will get noticed among the pile of press releases on an editor’s desk.

You can rely on us for accuracy. The marine world can be confusing and difficult to understand for many people. It has its own language, which sometimes can be too arcane for a wider audience (a bit like the word ‘arcane’ actually…). Our skill is in talking to sailors, boatbuilders, any marine experts you care to mention, and turning their words into something that the man on the street will understand.

Clients

Since Sailing Intelligence was established in 2004, we have built up an impressive list of clients in the marine world. Below is a snapshot of our total client list…